每年研究成果
每年研究成果
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2023
Unravelling Consumer Engagement in Influencer Marketing: An Exploratory UGC Analysis
Tseng, Y. C., Chen, P. Y., Ren, J., Hung, Y. C., Liu, W., Horng, J. T. & Wu, L. C., 2023, 於: Proceedings of the International Conference on Electronic Business (ICEB). 23, p. 686-693 8 p.研究成果: 雜誌貢獻 › 會議論文 › 同行評審