每年研究成果
每年研究成果
- 7結果
搜尋結果
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2020
Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract
Liang, H. Y., Chou, E. Y. & Lin, J. S. C., 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 173-174 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).研究成果: 書貢獻/報告類型 › 篇章 › 同行評審
1 引文 斯高帕斯（Scopus） -
Building Online Brand Community around your Brand: Exploring the Moderating Role of Function-Based Supports: An Abstract
Lin, C. Y. & Chou, E. Y., 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 491-492 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).研究成果: 書貢獻/報告類型 › 篇章 › 同行評審
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2019
Member Lock-In and Knowledge Break-Out in SNS Groups: Integrating the “Pull-In,” “Push-Back,” and “Mooring” Effects: An Abstract
Chou, E. Y., Lin, C. Y., Chen, T. T. & Huang, H. C., 2019, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 941 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).研究成果: 書貢獻/報告類型 › 篇章 › 同行評審
開啟存取 -
The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees: An Abstract
Liang, H. Y., Chou, E. Y. & Lin, J. S. C., 2019, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 537 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).研究成果: 書貢獻/報告類型 › 篇章 › 同行評審
開啟存取2 引文 斯高帕斯（Scopus） -
2016
Satisfying Customers Through Satisfied Service Employees: Integrating the Emotional Labor and Emotional Contagion Perspectives
Lin, J. S. C., Chou, E. Y. & Lin, C. Y., 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 576-579 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).研究成果: 書貢獻/報告類型 › 篇章 › 同行評審
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Service Employees as Brand Champions: The Effects of Service Employees’ Branding Behaviors on Brand Outcomes
Lin, J. S. C., Lin, C. Y. & Chou, E. Y., 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 817-820 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).研究成果: 書貢獻/報告類型 › 篇章 › 同行評審
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What If I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention
Lin, J. S. C., Chou, E. Y. & Lin, C. Y., 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 123-126 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).研究成果: 書貢獻/報告類型 › 篇章 › 同行評審
5 引文 斯高帕斯（Scopus）