林 建煌

Keyphrases

1. Moderating Role 100%
2. Variety Seeking 85%
3. Mood State 81%
4. Taiwan 67%
5. Social Value Orientation 55%
6. Endowment Effect 46%
7. Left Digit Effect 46%
8. Price Information 43%
9. Buyers 43%
10. Variety-seeking Behavior 41%
11. Need for Cognition 40%
12. Regulatory Focus 40%
13. Gender Differences 38%
14. Internet Usage 37%
15. Supplementary Product 37%
16. Price Discount 37%
17. Impulse Buying Behavior 37%
18. Health Information 37%
19. Self-esteem 37%
20. Consumer Preferences 37%
21. Promotion Focus 36%
22. Time Pressure 30%
23. Making Decisions 27%
24. Self-perception 24%
25. Prosocial 23%
26. Regret 23%
27. Selling Price 23%
28. Purchase Intention 23%
29. Compulsive Buying 22%
30. Reference Price 22%
31. Online Activities 22%
32. Willingness to Pay 22%
33. Internal Reference Price 22%
34. Prevention Focus 21%
35. Food Products 20%
36. Health Warnings 20%
37. Persuasiveness 19%
38. Tableware 19%
39. Consumer Regret 18%
40. Order Effects 18%
41. Consumer Willingness to Pay 18%
42. Asking Price 18%
43. Decision Making for Others 18%
44. Contagion Effect 18%
45. Health Claims 18%
46. Prevention Motivation 18%
47. Promotion Motivation 18%
48. Download Intention 18%
49. Effective Advertising 18%
50. Extremeness Aversion 18%