TY - JOUR
T1 - Understanding Web-based learning continuance intention
T2 - The role of subjective task value
AU - Chiu, Chao Min
AU - Wang, Eric T.G.
N1 - Funding Information:
This study is funded by the National Science Council under project number NSC93-2416-H-008-032.
PY - 2008/4
Y1 - 2008/4
N2 - The success of Web-based learning depends on learner loyalty, i.e., subsequent continued usage (continuance). We extended the Unified Theory of Acceptance and Use of Technology (UTAUT) by introducing components of subjective task value into a model for studying learners' continuance intentions in Web-based learning. Based on survey data from 286 respondents, SEM was employed to assess the model. The results indicated that performance expectancy, effort expectancy, computer self-efficacy, attainment value, utility value, and intrinsic value were significant predictors of individuals' intentions to continue using Web-based learning, while anxiety had a significant negative effect. The results suggested the beneficial effect of positive subjective task value on stimulating learners' intentions to continue using Web-based learning, which is as important as performance expectancy and effort expectancy. Implications and limitations of our study are discussed.
AB - The success of Web-based learning depends on learner loyalty, i.e., subsequent continued usage (continuance). We extended the Unified Theory of Acceptance and Use of Technology (UTAUT) by introducing components of subjective task value into a model for studying learners' continuance intentions in Web-based learning. Based on survey data from 286 respondents, SEM was employed to assess the model. The results indicated that performance expectancy, effort expectancy, computer self-efficacy, attainment value, utility value, and intrinsic value were significant predictors of individuals' intentions to continue using Web-based learning, while anxiety had a significant negative effect. The results suggested the beneficial effect of positive subjective task value on stimulating learners' intentions to continue using Web-based learning, which is as important as performance expectancy and effort expectancy. Implications and limitations of our study are discussed.
KW - Benefits
KW - Continuance
KW - Costs
KW - Subjective task value
KW - Unified Theory of Acceptance and Use of Technology
KW - Web-based learning
UR - http://www.scopus.com/inward/record.url?scp=41749117940&partnerID=8YFLogxK
U2 - 10.1016/j.im.2008.02.003
DO - 10.1016/j.im.2008.02.003
M3 - 期刊論文
AN - SCOPUS:41749117940
SN - 0378-7206
VL - 45
SP - 194
EP - 201
JO - Information and Management
JF - Information and Management
IS - 3
ER -