Understanding the participant behaviors in the online english learning mobile App: A case study among 106,912 learners via google play app store

Huyen Nguyen-Thi, Wu Yuin Hwang, Xuan Lam Pham, Gwo Dong Chen

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Scopus citations

Abstract

In this paper, we examined users' behavior and perception in a mobile English learning application called 'English Practice' (EP app). EP app has been placed on Google Play store over four years and has more than 800.000 installed. The study was conducted over two months from October 2015 to December 2015 through Google Analytic by drawing on random sample of 106,912 active users from 208 countries, especially 48,176 active users of ten countries included India, Philippine, Sudan, Turkey, US, Vietnam, Thailand, Pakistan, Malaysia and Egypt were analyzed. The results showed among top ten countries, India, Philippines and Malaysia seem the countries where users spent the longer duration per session as well as more screen views per session. Further understanding about English language status among top ten countries, English popularity inside domestic was likely one of the reasons to explain the difference. In addition, the similar trend found among ten countries in which Quiz function seems been visited mostly, followed by Chat-room and Flashcard. Grammar lessons were the less popular function. We suggested that simplify learning task and reducing the content presenting in each session might look more apparel to users of EP app.

Original languageEnglish
Title of host publicationProceedings - IEEE 16th International Conference on Advanced Learning Technologies, ICALT 2016
EditorsJ. Michael Spector, Chin-Chung Tsai, Ronghuai Huang, Paul Resta, Demetrios G Sampson, Kinshuk, Nian-Shing Chen
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages104-108
Number of pages5
ISBN (Electronic)9781467390415
DOIs
StatePublished - 28 Nov 2016
Event16th IEEE International Conference on Advanced Learning Technologies, ICALT 2016 - Austin, United States
Duration: 25 Jul 201628 Jul 2016

Publication series

NameProceedings - IEEE 16th International Conference on Advanced Learning Technologies, ICALT 2016

Conference

Conference16th IEEE International Conference on Advanced Learning Technologies, ICALT 2016
Country/TerritoryUnited States
CityAustin
Period25/07/1628/07/16

Keywords

  • App store
  • Behavior pattern
  • Google Analytics
  • Mobile app

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