Toward a stage model of the international franchise system development: The experience of firms from Taiwan

Julian Ming Sung Cheng, Julia Ying Chao Lin, Hill H.J. Tu, Nina S.H. Wu

Research output: Contribution to journalArticlepeer-review

9 Scopus citations

Abstract

The use of the international franchise system on a global scale provides impetus for academic interests investigating such an issue. Nevertheless, there is a lack of research regarding its stage development. In this research, a stage model, termed the "stage model of the international franchise system development" is proposed, to provide insight into the process of implementing the international franchise system successfully. The development of the proposed model refers to related literature and is based on case studies from five international franchisors in Taiwan. Firms' objectives, key organizational issues and characterization at each stage were documented during the research.

Original languageEnglish
Pages (from-to)65-83
Number of pages19
JournalJournal of Marketing Channels
Volume14
Issue number4
DOIs
StatePublished - 17 Dec 2007

Keywords

  • Franchise system development
  • International franchising
  • Stage model
  • Taiwan

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