The moderating effect of product familiarity on the endowment effect

Ya Chung Sun, Chien Huang Lin, Shih Chieh Chuang, Yin Hui Cheng

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)974-975
Number of pages2
JournalAdvances in Consumer Research
Volume36
StatePublished - 2009

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