The influence of the provision of online channel functions on exporting channel performance: The moderating effect of international experience

Michael Chih Hung Wang, Shadab Khalil, Charles Blankson, Julian Ming Sung Cheng

Research output: Contribution to journalArticlepeer-review

5 Scopus citations

Abstract

The purpose of this research is to investigate the effect of the provision of two online channel functions on exporting channel performance, using international experience as a moderating variable. The study setting is Taiwan. The results confirm that the provision of online communication and transaction functions can increase exporting channel performance. Moreover, international experience can better facilitate the effect of the provision of online transaction functions on exporters' channel performance for less-experienced firms rather than for experienced firms. However, its facilitation reverses in course of the provision of online communication functions (albeit in a different direction than hypothesized).

Original languageEnglish
Pages (from-to)125-135
Number of pages11
JournalJournal of Global Marketing
Volume24
Issue number2
DOIs
StatePublished - Apr 2011

Keywords

  • Channel function
  • Channels of distribution
  • Exporting
  • Internet
  • Performance

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