TY - JOUR
T1 - The influence of the provision of online channel functions on exporting channel performance
T2 - The moderating effect of international experience
AU - Wang, Michael Chih Hung
AU - Khalil, Shadab
AU - Blankson, Charles
AU - Cheng, Julian Ming Sung
N1 - Funding Information:
Support for this study was provided in part by the National Science Council of Taiwan (No. NSC 97-2923-H-008-001-MY3).
PY - 2011/4
Y1 - 2011/4
N2 - The purpose of this research is to investigate the effect of the provision of two online channel functions on exporting channel performance, using international experience as a moderating variable. The study setting is Taiwan. The results confirm that the provision of online communication and transaction functions can increase exporting channel performance. Moreover, international experience can better facilitate the effect of the provision of online transaction functions on exporters' channel performance for less-experienced firms rather than for experienced firms. However, its facilitation reverses in course of the provision of online communication functions (albeit in a different direction than hypothesized).
AB - The purpose of this research is to investigate the effect of the provision of two online channel functions on exporting channel performance, using international experience as a moderating variable. The study setting is Taiwan. The results confirm that the provision of online communication and transaction functions can increase exporting channel performance. Moreover, international experience can better facilitate the effect of the provision of online transaction functions on exporters' channel performance for less-experienced firms rather than for experienced firms. However, its facilitation reverses in course of the provision of online communication functions (albeit in a different direction than hypothesized).
KW - Channel function
KW - Channels of distribution
KW - Exporting
KW - Internet
KW - Performance
UR - http://www.scopus.com/inward/record.url?scp=79957473900&partnerID=8YFLogxK
U2 - 10.1080/08911762.2011.558811
DO - 10.1080/08911762.2011.558811
M3 - 期刊論文
AN - SCOPUS:79957473900
SN - 0891-1762
VL - 24
SP - 125
EP - 135
JO - Journal of Global Marketing
JF - Journal of Global Marketing
IS - 2
ER -