@inproceedings{4f49bf4be2a04be0be418f0921e76602,
title = "The implementation of IPv6-enabled locators for location-based smart marketing service",
abstract = "Location-based service (LBS) is an information service that use location data to control features. Many kinds of location-based applications, such as route planning/navigation, social networking services, business services and indoor local information services, are widely deployed to handle many scenarios every day. In these applications, location-based marketing provides a great opportunity to increase revenues for brand marketers and retailers today because the applications of location-based marketing could improve the relevance by giving the customer control on what, when, where, and how customers receive ads. Based on the concept of location-based marketing, this study proposes a novel location-based smart marketing service that integrates IPv6-enabled locators, a mobile application and a smart marketing system. The IPv6-enabled locator is a new concept for all location-based advertising and marketing. The proposed system can obtain users' geographic information through the IPv6-enabled locators. To show the correctness of our system, we integrate IPv6-enabled locators and a smart marketing system in demonstrations.",
keywords = "IPv6, IPv6-enabled locators, location-based services, smart marketing service",
author = "Chen, {Tseng Yi} and Tseng, {Fan Hsun} and Huang, {Nen Fu} and Shih, {Wei Kuan} and Chao, {Han Chieh} and Chou, {Li Der}",
note = "Publisher Copyright: {\textcopyright} 2014 IEEE.; 10th International Conference on Intelligent Information Hiding and Multimedia Signal Processing, IIH-MSP 2014 ; Conference date: 27-08-2014 Through 29-08-2014",
year = "2014",
month = dec,
day = "24",
doi = "10.1109/IIH-MSP.2014.20",
language = "???core.languages.en_GB???",
series = "Proceedings - 2014 10th International Conference on Intelligent Information Hiding and Multimedia Signal Processing, IIH-MSP 2014",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "53--56",
editor = "Junzo Watada and Akinori Ito and Jeng-Shyang Pan and Han-Chieh Chao and Chien-Ming Chen",
booktitle = "Proceedings - 2014 10th International Conference on Intelligent Information Hiding and Multimedia Signal Processing, IIH-MSP 2014",
}