This study posits a relationship between Emotional Intelligence (EI) and Impulsive Buying Tendency (IBT). A survey of 574 adolescents found that high-EI adolescents manifested less impulsive behavior than did low-EI adolescents, and high-IBT adolescents were more likely to engage in more impulsive buying behavior than were low-IBT adolescents. Finally, possible extensions of the research to the area of adolescents' impulsive buying are suggested.
|Number of pages||8|
|State||Published - Sep 2005|