The emergence of e-commerce has led to the implementation of e-channels of distribution. Although research determines the factors influencing the implementation of e-channels of distribution, since the performance of internet adoption as a channel of distribution has fallen short of expectations and owing to the diversity of the e-commerce environment, the factors leading to high (i.e., success) and low performance (i.e., failure) may differ. Following a robust literature review, this study identified the factors of the implementation of electronic distribution channels. An online survey performed in Taiwan yielded 106 valid responses (electronic retailers). Correlation analysis confirmed that the success and failure factors for the implementation of e-channels of distribution differ between two different types of electronic distribution channels - transactional e-commerce websites and partnership e-commerce websites.
- E-channels of distribution
- E-channels of distribution typology
- Failure factors
- Success factors
- Technology marketing