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Dive into the research topics of 'The Determinants of the Sports Team Sponsor's Brand Equity: A Cross-Country Comparison in Asia'. Together they form a unique fingerprint.- Sort by
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The Determinants of the Sports Team Sponsor's Brand Equity: A Cross-Country Comparison in Asia
- Michael Chih Hung Wang
- , Julian Ming Sung Cheng
- , Bernardinus M. Purwanto
- , Kuntari Erimurti
Research output: Contribution to journal › Article › peer-review
6
Scopus
citations