The determinants of the sports team sponsor's brand equity: A cross-country comparison in Asia

Michael Chih Hung Wang, Julian Ming Sung Cheng, Bernardinus M. Purwanto, Kuntari Erimurti

Research output: Contribution to journalArticlepeer-review

28 Scopus citations
Original languageEnglish
Pages (from-to)7
Number of pages1
JournalInternational Journal of Market Research
Issue number6
StatePublished - 2011

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