The determinants of the sports team sponsor's brand equity: A cross-country comparison in Asia

Michael Chih Hung Wang, Julian Ming Sung Cheng, Bernardinus M. Purwanto, Kuntari Erimurti

Research output: Contribution to journal › Article › peer-review

28 Scopus citations

Original language	English
Pages (from-to)	7
Number of pages	1
Journal	International Journal of Market Research
Volume	53
Issue number	6
State	Published - 2011

Cite this

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title = "The determinants of the sports team sponsor's brand equity: A cross-country comparison in Asia",

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AU - Purwanto, Bernardinus M.

AU - Erimurti, Kuntari

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