The determinants of email receivers' disseminating behaviors on the internet

Hung Chang Chiu, Yi Ching Hsieh, Ya Hui Kao, Monle Lee

Research output: Contribution to journalArticlepeer-review

166 Scopus citations
Original languageEnglish
Pages (from-to)524-534
Number of pages11
JournalJournal of Advertising Research
Volume47
Issue number4
DOIs
StatePublished - Dec 2007

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