The adoption intentions of mobile applications

Min Jhih Cheng, Shiu Wan Hung, Her Her Tsai, Ping Wen Chen

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

6 Scopus citations

Abstract

Downloading or buying mobile applications are becoming increasingly popular activities, which would seem likely to affect the daily life of human beings. However, little empirical evidence about the factors, which influence downloading of mobile application is available. This study examines the concepts of attitude, subjective norm and perceived behavior control with reference to the extended theory of planned behavior model to explain why people download mobile applications. We collected 320 valid questionnaires, and used a structural equation model to conduct the empirical study. The results indicated that attitude, subjective norm, and perceived behavior control have a significant effect on the downloading intention of mobile applications. However, the results show that compatibility and self-efficacy have no significant effect on the downloading behavior of mobile applications. Furthermore, this study also finds that network externalities affect user intention and behavior toward downloading mobile applications in an indirect way.

Original languageEnglish
Title of host publication2016 IEEE/ACIS 15th International Conference on Computer and Information Science, ICIS 2016 - Proceedings
EditorsKuniaki Uehara, Masahide Nakamura
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781509008063
DOIs
StatePublished - 23 Aug 2016
Event15th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2016 - Okayama, Japan
Duration: 26 Jun 201629 Jun 2016

Publication series

Name2016 IEEE/ACIS 15th International Conference on Computer and Information Science, ICIS 2016 - Proceedings

Conference

Conference15th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2016
Country/TerritoryJapan
CityOkayama
Period26/06/1629/06/16

Keywords

  • DTPB
  • mobile application
  • network externalities component

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