Social media advertising value: The case of transitional economies in Southeast Asia

William Van Tien Dao, Angelina Nhat Hanh Le, Julian Ming Sung Cheng, Der Chao Chen

Research output: Contribution to journal › Article › peer-review

130 Scopus citations

Original language	English
Journal	International Journal of Advertising
Volume	33
Issue number	2
State	Published - 2014

Cite this

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title = "Social media advertising value: The case of transitional economies in Southeast Asia",

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AU - Dao, William Van Tien

AU - Le, Angelina Nhat Hanh

AU - Cheng, Julian Ming Sung

AU - Chen, Der Chao

PY - 2014

Y1 - 2014

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M3 - 期刊論文

AN - SCOPUS:84901779468

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VL - 33

JO - International Journal of Advertising

JF - International Journal of Advertising

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