Social media advertising value: The case of transitional economies in Southeast Asia

William Van Tien Dao, Angelina Nhat Hanh Le, Julian Ming Sung Cheng, Der Chao Chen

Research output: Contribution to journalArticlepeer-review

85 Scopus citations
Original languageEnglish
JournalInternational Journal of Advertising
Volume33
Issue number2
StatePublished - 2014

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