Semantics as Persuasive Cues in Donation-Based Crowdfunding Campaigns: The Moderating Role of Donation Category

Ting Yu Hsu, Yin Chi Tsai, Yu Chen Hung, Wenting Liu, Jing Ren, Ding Ding, Jorng Tzong Horng

Research output: Contribution to journalConference articlepeer-review

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Keyphrases

Computer Science

Psychology