Red matte and glossy blue: how color and reflectance drive consumer indulgence

Keyphrases

• Cool Color 100%
• Matte 100%
• Warm Color 50%
• Arousal 33%
• Self-reward 33%
• Sensory Marketing 33%
• Indulgent Consumption 33%
• Color Interaction 33%
• Design Methodology 16%
• Interactive Effects 16%
• Color Temperature 16%
• Managerial Implications 16%
• Visual Cues 16%
• Retail Environment 16%
• Mediating Role 16%
• Contrast Effect 16%
• Psychological Processes 16%
• Visual Aspect 16%
• Research Conduct 16%
• Serial Mediating Effect 16%
• Sensory Cues 16%
• Visual Sensory 16%

Psychology

• Psychology 100%

Social Sciences

• Psychology 100%