Predicting ewom’s influence on purchase intention based on helpfulness, credibility, information quality and professionalism

Yen Liang Chen, Chia Ling Chang, An Qiao Sung

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

Product reviews co-written by many Internet reviewers can help consumers make purchase decisions and provide a basis for companies to improve their business strategies. For the company, the most important thing is to understand how the various factors of reviews influence the purchase intention. Therefore, we took this issue as the core and investigated the influence of eWOM on purchase intention based on helpfulness, credibility, information quality and professional-ism. We adopted feature filtering algorithms and proposed an ensemble model to integrate these classification results to obtain the most accurate prediction. The empirical evaluation shows that the models based on the four importan aspects of reviews can effectively predict the degree of impact of reviews on purchase intention.

Original languageEnglish
Article number7486
JournalSustainability (Switzerland)
Volume13
Issue number13
DOIs
StatePublished - 1 Jul 2021

Keywords

  • Credibility
  • Electronic word-of-mouth (eWOM)
  • Helpfulness
  • Information quality
  • Professionalism
  • Purchase intention

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