Perceptual multimedia: A cognitive style perspective

Gheorghita Ghinea, Sherry Y. Chen

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Scopus citations


In this chapter, we describe the results of empirical studies which examined the effect of cognitive style on the perceived quality of distributed multimedia. We use two dimensions of Cognitive Style Analysis, Field Dependent/Independent and Verbaliser/Visualiser, and the Quality of Perception metric to characterise the human perceptual experience. This is a metric which takes into account multimedia's infotainment (combined informational and entertainment) nature, and comprises not only a human's subjective level of enjoyment with regards to multimedia content quality, but also his/her ability to analyse, synthesise and assimilate the informational content of such presentations. Results show that multimedia content and dynamism are strong factors influencing perceptual quality.

Original languageEnglish
Title of host publicationDigital Multimedia Perception and Design
PublisherIGI Global
Number of pages19
ISBN (Print)9781591408604
StatePublished - 2006


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