TY - JOUR
T1 - PACARD
T2 - A New Interface to Increase Mobile Learning App Engagement, Distributed Through App Stores
AU - Pham, Xuan Lam
AU - Chen, Gwo Dong
N1 - Publisher Copyright:
© The Author(s) 2018.
PY - 2019/6/1
Y1 - 2019/6/1
N2 - This study proposed to enhance mobile learning engagement with PACARD (Personalized Adaptive CARD-based interface) that combines several technologies including card-based interface, personalized adaptation, push notifications, and badges. To evaluate our proposal, we distributed a mobile learning application (app) called English Practice on the Google Play store, and 63,824 online users were recruited to join the experiment. Six metrics of app engagement (app retention, session length, session count, total time consumption, average duration per day, and uninstall rate) were logged and analyzed. Results are presented in three parts. First, PACARD increased the number of user sessions, duration of use, and retention of app. Second, investigating PACARD also provided detailed reports about users, including their habits and behaviors, thus providing greater understanding of PACARD use. Third, PACARD improved learning achievement. Because of the large number of participants, this study's findings are reliable and widely applicable. PACARD is easy to implement and tailor to most mobile devices and mobile learning apps on the market. Indeed, it benefits educators and mobile app developers as well as learners themselves.
AB - This study proposed to enhance mobile learning engagement with PACARD (Personalized Adaptive CARD-based interface) that combines several technologies including card-based interface, personalized adaptation, push notifications, and badges. To evaluate our proposal, we distributed a mobile learning application (app) called English Practice on the Google Play store, and 63,824 online users were recruited to join the experiment. Six metrics of app engagement (app retention, session length, session count, total time consumption, average duration per day, and uninstall rate) were logged and analyzed. Results are presented in three parts. First, PACARD increased the number of user sessions, duration of use, and retention of app. Second, investigating PACARD also provided detailed reports about users, including their habits and behaviors, thus providing greater understanding of PACARD use. Third, PACARD improved learning achievement. Because of the large number of participants, this study's findings are reliable and widely applicable. PACARD is easy to implement and tailor to most mobile devices and mobile learning apps on the market. Indeed, it benefits educators and mobile app developers as well as learners themselves.
KW - adaptive
KW - app store
KW - card-based design
KW - engagement
KW - mobile learning app
KW - personalized
UR - http://www.scopus.com/inward/record.url?scp=85041405786&partnerID=8YFLogxK
U2 - 10.1177/0735633118756298
DO - 10.1177/0735633118756298
M3 - 期刊論文
AN - SCOPUS:85041405786
SN - 0735-6331
VL - 57
SP - 618
EP - 645
JO - Journal of Educational Computing Research
JF - Journal of Educational Computing Research
IS - 3
ER -