Abstract
This paper addresses joint pricing and ordering decisions for a decentralized distribution system. This study formulates four profit-maximization models and conducts equilibrium analysis for the two-echelon system with one wholesaler and multiple retailers under various policies, such as the individual replenishment, coordinated replenishment, VMI-only, and VMI coined with consignment contractual arrangements. Additionally, the geography of the efficient frontier is constructed to illustrate the feasible region of Pareto improvements from the channel-wide aspect. Our analysis reveals that the coordinated replenishment and VMI-only policies tend to set a higher retail price and, as a consequence, generate a lower profit. However, consistent bias can be rectified by a cooperative wholesaler under VMI with consignment arrangements, leading to increased channel-wide profit and efficiency.
Original language | English |
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Pages (from-to) | 453-468 |
Number of pages | 16 |
Journal | International Journal of Information and Management Sciences |
Volume | 21 |
Issue number | 4 |
State | Published - Dec 2010 |
Keywords
- Channel Coordination
- Consignment
- Game theory
- Pareto Improvement
- Vendor Managed Inventory