Opinion leaders discovery in dynamic social network

Yi Cheng Chen, Lin Hui, Chun I. Wu, Hsin Yu Liu, Sheng Chih Chen

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

7 Scopus citations

Abstract

Recently, several studies are focused on mining opinion leader in social network because of its widespread applications. By identifying the opinion leaders, companies or governments can manipulate the selling or guiding public opinion, respectively. However, in real-life applications, social network are usually evolved with time; few prior research efforts have been elaborated on finding opinion leaders with dynamic concept. In this study, a novel algorithm, D-OLMiner, is proposed to efficiently find the opinion leaders from a dynamic social network. We utilize a network emerging method to construct a dynamic social network, and then detect the community structure to solve the influence overlapping issue and reduce the computation time. The experimental results show that the proposed D-OLMiner can effectively discover the influential opinion leaders in real dynamic social networks with efficiency.

Original languageEnglish
Title of host publicationUbi-Media 2017 - Proceedings of the 10th International Conference on Ubi-Media Computing and Workshops with the 4th International Workshop on Advanced E-Learning and the 1st International Workshop on Multimedia and IoT
Subtitle of host publicationNetworks, Systems and Applications
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781538627617
DOIs
StatePublished - 18 Oct 2017
Event10th International Conference on Ubi-Media Computing and Workshops, Ubi-Media 2017 - Pattaya, Thailand
Duration: 1 Aug 20174 Aug 2017

Publication series

NameUbi-Media 2017 - Proceedings of the 10th International Conference on Ubi-Media Computing and Workshops with the 4th International Workshop on Advanced E-Learning and the 1st International Workshop on Multimedia and IoT: Networks, Systems and Applications

Conference

Conference10th International Conference on Ubi-Media Computing and Workshops, Ubi-Media 2017
Country/TerritoryThailand
CityPattaya
Period1/08/174/08/17

Keywords

  • clustering
  • opinion leader
  • semantic analysis
  • social network

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