We discuss extensions of the Standard Model through extending the electroweak gauge symmetry. An extended electroweak symmetry requires a list of extra fermionic and scalar states. The former is necessary to maintain cancellation of gauge anomalies, and largely fixed by the symmetry embedding itself. The latter is usually considered quite arbitrary, so long as a vacuum structure admitting the symmetry breaking is allowed. Anomaly cancellation may be used to link the three families of quarks and leptons together, given a perspective on flavor physics. It is illustrated lately that the kind of models may also have the so-called little Higgs mechanism incorporated. This more or less fixes the scalar sector and take care of the hierarchy problem, making such models of extended electroweak symmetries quite appealing candidates as TeV scale effective field theories.