Mining inter-organizational retailing knowledge for an alliance formed by competitive firms

Qi Yuan Lin, Yen Liang Chen, Jiah Shing Chen, Yu Chen Chen

Research output: Contribution to journalArticlepeer-review

29 Scopus citations

Abstract

This paper applies data mining techniques to extract retailing knowledge from the POS information provided by an inter-organizational information service center in Taiwan. Many mutually competitive retail chains sponsored the data warehouse. They must, of course, protect their secrets, while cooperating to mine the inter-organizational data and thereby extract macro-level knowledge about consumers' behavior. Many difficulties arise from this, because each transaction contains only a summary indicating the total sales of a single product in a store during a month and more detailed data are not available. Moreover, with many retail store chains cooperating, the meaning of the quantitative data, such as price and quantity, is difficult to compare and hard to interpret. No previous research addressed this problem. A series of steps were implemented to help solve this problem; they include defining semantic association rules (AR), transforming the quantitative data into semantic data and developing algorithms for mining the knowledge. Finally, we consolidated these ideas and implemented a prototype system.

Original languageEnglish
Pages (from-to)431-442
Number of pages12
JournalInformation and Management
Volume40
Issue number5
DOIs
StatePublished - May 2003

Keywords

  • Association rules
  • Data mining
  • Data warehouse
  • POS
  • Retail store

Fingerprint

Dive into the research topics of 'Mining inter-organizational retailing knowledge for an alliance formed by competitive firms'. Together they form a unique fingerprint.

Cite this