Managing exclusivity and windowing in digital content value chain

I. Robert Chiang, Jhih Hua Jhang-Li

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

The web streaming's ease of content search, on-demand access, and wide viewing device options have helped create a distribution channel that complements and competes with cable. From the cable operator's perspective, not only there are long-Term concerns on the erosion of subscribership with the emergence of "cord cutters" and "cord nevers," the shift to streaming during the online pay-Tv window also diminishes the cable's advertising revenue that depends on content popularity. By using Hotelling model with multihoming and Nash bargaining solution, we capture provider and subscriber heterogeneities and optimize payments among service providers along the content value chain. By deriving the equilibrium windowing delays under three contract negotiation settings, we also show how content quality and quantity would cause the title catalogs stay exclusive, shown syndicated, or redistributed with windowing delays.

Original languageEnglish
Title of host publication2015 International Conference on Information Systems
Subtitle of host publicationExploring the Information Frontier, ICIS 2015
PublisherAssociation for Information Systems
ISBN (Print)9780996683111
StatePublished - 2015
Event2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015 - Fort Worth, United States
Duration: 13 Dec 201516 Dec 2015

Publication series

Name2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015

Conference

Conference2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015
Country/TerritoryUnited States
CityFort Worth
Period13/12/1516/12/15

Keywords

  • Content exclusivity
  • Digital content distribution
  • Multihoming
  • Windowing

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