Skip to main navigation
Skip to search
Skip to main content
National Central University Home
Help & FAQ
Link opens in a new tab
English
中文
Search content at National Central University
Home
Scholar Profiles
Research units
Projects
Research output
Datasets
Prizes
Activities
Press/Media
Impacts
Location-Based Proximity Marketing: An Interactive Marketing Perspective
Aida Loussaief
, Edward Ying Lun Cheng
, Marta Yuan Chen Lin
,
Julian Ming Sung Cheng
Department of Business Administration
Research output
:
Chapter in Book/Report/Conference proceeding
›
Chapter
›
peer-review
7
Scopus citations
Overview
Fingerprint
Fingerprint
Dive into the research topics of 'Location-Based Proximity Marketing: An Interactive Marketing Perspective'. Together they form a unique fingerprint.
Sort by
Weight
Alphabetically
Keyphrases
Location-based
100%
Marketing Perspective
100%
Proximity Marketing
100%
Interactive Marketing
100%
Mobile Devices
40%
Location Information
40%
Interactivity
20%
Right Time
20%
Potential Customer
20%
Right Place
20%
Marketing Activity
20%
Technological Breakthrough
20%
Marketing Technology
20%
Academicians
20%
Customer Location
20%
Scholarly Work
20%
Agenda for Future Research
20%
Live Site
20%
Virtual Boundary
20%
Consumption Intention
20%
Social Sciences
Conceptual Framework
100%
Interactivity
100%
Technology Marketing
100%
Interactive Marketing
100%
Authors
100%
Computer Science
Mobile Device
100%
Practical Implication
50%
Location Information
50%
Potential Customer
50%
Marketing Purpose
50%
Scholarly Work
50%
Computer Hardware
50%