Licensing and Revenue Sharing for Digital Content Co-Production

Jhih Hua Jhang-Li, I. Robert Chiang

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Social media platforms foster creativity by helping creators monetize their content and resolving their disputes with copyright holders. These disputes often occur when content creators use prior work (e.g., musical works, movie or show clips, and video game plays) as baseline materials. We develop a content co-production mechanism for copyright owners to set a revenue-sharing split with content creators. Content creators, aiming for higher ad revenue, can dispute the copyright claim within a specific timeframe. We suggest how the proposed mechanism can help the two sides settle and avoid a trial in court with a sensible revenue-sharing ratio and dispute timeframe. We also show how the share of ad revenue can be made proportional to the contribution of the baseline materials.

Original languageEnglish
Title of host publicationInternational Conference on Information Systems, ICIS 2023
Subtitle of host publication"Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies"
PublisherAssociation for Information Systems
ISBN (Electronic)9781713893622
StatePublished - 2023
Event44th International Conference on Information Systems: Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies, ICIS 2023 - Hyderibad, India
Duration: 10 Dec 202313 Dec 2023

Publication series

NameInternational Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies"

Conference

Conference44th International Conference on Information Systems: Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies, ICIS 2023
Country/TerritoryIndia
CityHyderibad
Period10/12/2313/12/23

Keywords

  • content co-production
  • derivative work
  • licensing
  • pre-trial settlement
  • windowing

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