Investigation of game performance and game immersion: A gender difference approach

MMORPGs, which have been increasingly developed in educational settings, are used by diverse learners. Therefore, individual differences are key factors for the development of MMORPGs. Among various dimensions of individual differences, the study presented in this article focuses on gender differences. More specifically, this study investigates how gender differences affect players interact with a MMORPG, with an emphasis on game immersion and game performance. The results showed that females have significantly higher game immersion and performance than males. Furthermore, game immersions have significant effects game performance. These results implies that the design of games or game based learning systems should take into account the unique needs for each gender group.