Integration of online and offline channels: a view of O2O commerce

Yu Wei Chang, Ping Yu Hsu, Qing Miao Yang

Research output: Contribution to journalArticlepeer-review

43 Scopus citations

Fingerprint

Dive into the research topics of 'Integration of online and offline channels: a view of O2O commerce'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science

Social Sciences