Intangible assets, entry strategies, and venture success in industrial markets

Keyphrases

• Intangible Assets 100%
• Entry Strategy 100%
• Industrial Market 100%
• Venture Success 100%
• Positive Interactions 18%
• Corporate Image 18%
• Aggressiveness 18%
• New Markets 18%
• Pricing Strategy 9%
• Firm Performance 9%
• Product Market 9%
• Interaction Effect 9%
• Success Probability 9%
• Promotional Effort 9%
• Entry Timing 9%
• Quality Strategy 9%
• Promptness 9%
• Promotional Strategies 9%
• Market Strategy 9%
• Promotional Pricing 9%
• Venture Performance 9%
• Practioners 9%
• Late Entrant 9%

Social Sciences

• New Venture 100%
• Pricing 50%
• Pricing Promotion 50%

Economics, Econometrics and Finance

• Intangible Asset 100%
• Pricing 18%
• Corporate Reputation 18%