Influence of chopstick size on taste evaluations

Hung Ming Lin; Chien Huang Lin; Hui Hsi Hung

doi:10.2466/31.PR0.116k21w2

Influence of chopstick size on taste evaluations

Hung Ming Lin, Chien Huang Lin, Hui Hsi Hung

Department of Business Administration

Research output: Contribution to journal › Article › peer-review

5 Scopus citations

Abstract

This study explored the influence of the length of chopsticks on taste evaluations. Participants (N = 78; M age = 21.1 yr., SD = 3.8) reported a greater liking for their food and higher purchase intentions when using long rather than short chopsticks. Findings also indicated that the long (vs short) chopsticks caused people to slow down when eating, resulting in greater eating duration and a higher number of mouthfuls. The findings of this study provide insights on research into the role of tableware in food intake.

Original language	English
Pages (from-to)	381-387
Number of pages	7
Journal	Psychological Reports
Volume	116
Issue number	2
DOIs	https://doi.org/10.2466/31.PR0.116k21w2
State	Published - 2015

Access to Document

10.2466/31.PR0.116k21w2

Cite this

@article{4291c0d5168e4f3ea116e162cfa448eb,

title = "Influence of chopstick size on taste evaluations",

abstract = "This study explored the influence of the length of chopsticks on taste evaluations. Participants (N = 78; M age = 21.1 yr., SD = 3.8) reported a greater liking for their food and higher purchase intentions when using long rather than short chopsticks. Findings also indicated that the long (vs short) chopsticks caused people to slow down when eating, resulting in greater eating duration and a higher number of mouthfuls. The findings of this study provide insights on research into the role of tableware in food intake.",

author = "Lin, {Hung Ming} and Lin, {Chien Huang} and Hung, {Hui Hsi}",

note = "Publisher Copyright: {\textcopyright} Psychological Reports 2015.",

year = "2015",

doi = "10.2466/31.PR0.116k21w2",

language = "???core.languages.en_GB???",

volume = "116",

pages = "381--387",

journal = "Psychological Reports",

issn = "0033-2941",

number = "2",

}

TY - JOUR

T1 - Influence of chopstick size on taste evaluations

AU - Lin, Hung Ming

AU - Lin, Chien Huang

AU - Hung, Hui Hsi

N1 - Publisher Copyright: © Psychological Reports 2015.

PY - 2015

Y1 - 2015

N2 - This study explored the influence of the length of chopsticks on taste evaluations. Participants (N = 78; M age = 21.1 yr., SD = 3.8) reported a greater liking for their food and higher purchase intentions when using long rather than short chopsticks. Findings also indicated that the long (vs short) chopsticks caused people to slow down when eating, resulting in greater eating duration and a higher number of mouthfuls. The findings of this study provide insights on research into the role of tableware in food intake.

AB - This study explored the influence of the length of chopsticks on taste evaluations. Participants (N = 78; M age = 21.1 yr., SD = 3.8) reported a greater liking for their food and higher purchase intentions when using long rather than short chopsticks. Findings also indicated that the long (vs short) chopsticks caused people to slow down when eating, resulting in greater eating duration and a higher number of mouthfuls. The findings of this study provide insights on research into the role of tableware in food intake.

UR - http://www.scopus.com/inward/record.url?scp=84927606803&partnerID=8YFLogxK

U2 - 10.2466/31.PR0.116k21w2

DO - 10.2466/31.PR0.116k21w2

M3 - 期刊論文

C2 - 25748083

AN - SCOPUS:84927606803

SN - 0033-2941

VL - 116

SP - 381

EP - 387

JO - Psychological Reports

JF - Psychological Reports

IS - 2

ER -

Influence of chopstick size on taste evaluations

Abstract

Access to Document

Fingerprint

Cite this