TY - GEN
T1 - Increasing broadband subscriptions for telecom carriers through mobile advertising
AU - Chang, Chia Hui
AU - Huo, Kaun Hua
PY - 2011
Y1 - 2011
N2 - Mobile devices are popular. However, mobile broadband subscriptions are 20 percent of the mobile subscriptions, due to the high payments requirement for broadband subscriptions. On the other hand, US mobile ad spend will exceed US$1 billion in 2011 according to emarketer.com. Therefore, to increase broadband subscribers by providing free or discounted fees through the deployment of mobile advertising framework by the telecommunication system is important. Telecommunication runs ads agent platform to attract investments from advertisers. Subscribers read promotional advertisements to get discounted payment. While the advertisers pay a reasonable price for advertising, the possible commercial activities will bring revenues. As a result, this framework is a triple-win for telecommunication, advertisers and subscribers. We describe a framework for delivering appropriate ads of the ideal time at the ideal place to the ideal subscriber is the three key issues on how/when to show the ads and what potential ads clicked by subscribers.
AB - Mobile devices are popular. However, mobile broadband subscriptions are 20 percent of the mobile subscriptions, due to the high payments requirement for broadband subscriptions. On the other hand, US mobile ad spend will exceed US$1 billion in 2011 according to emarketer.com. Therefore, to increase broadband subscribers by providing free or discounted fees through the deployment of mobile advertising framework by the telecommunication system is important. Telecommunication runs ads agent platform to attract investments from advertisers. Subscribers read promotional advertisements to get discounted payment. While the advertisers pay a reasonable price for advertising, the possible commercial activities will bring revenues. As a result, this framework is a triple-win for telecommunication, advertisers and subscribers. We describe a framework for delivering appropriate ads of the ideal time at the ideal place to the ideal subscriber is the three key issues on how/when to show the ads and what potential ads clicked by subscribers.
UR - http://www.scopus.com/inward/record.url?scp=84255178614&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-25631-8_12
DO - 10.1007/978-3-642-25631-8_12
M3 - 會議論文篇章
AN - SCOPUS:84255178614
SN - 9783642256301
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 127
EP - 136
BT - Information Retrieval Technology - 7th Asia Information Retrieval Societies Conference, AIRS 2011, Proceedings
T2 - 7th Asia Information Retrieval Societies Conference, AIRS 2011
Y2 - 18 December 2011 through 20 December 2011
ER -