TY - JOUR
T1 - Identifying strategic factors of the implantation CSR in the airline industry
T2 - The case of Asia-Pacific airlines
AU - Chang, Dong Shang
AU - Chen, Sheng Hung
AU - Hsu, Chia Wei
AU - Hu, Allen H.
N1 - Publisher Copyright:
© 2015 by the authors.
PY - 2015
Y1 - 2015
N2 - Sustainable development has always been the objective of many fields, including the tourism and transportation sector. However, a major part of this sector, the airline industry, deals with many negative impacts, such as air pollution, noise, CO2 emission, and labor practice. Corporate social responsibility (CSR) is a strategic business activity that can enhance the sustainability of the airline industry. The results of the Dow Jones Sustainability Indices (DJSI) reveal that airlines of Western countries exhibit a more remarkable CSR performance than Asia-Pacific airlines, suggesting that the CSR programs of Asia-Pacific airlines need improvement. By constructing an evaluation hierarchy and applying the decision-making trial and evaluation laboratory (DEMATEL) method, this study found that the key strategic factors in the airline industry's implementation of CSR include corporate governance, risk and crisis management, brand management, and product responsibility (safety).
AB - Sustainable development has always been the objective of many fields, including the tourism and transportation sector. However, a major part of this sector, the airline industry, deals with many negative impacts, such as air pollution, noise, CO2 emission, and labor practice. Corporate social responsibility (CSR) is a strategic business activity that can enhance the sustainability of the airline industry. The results of the Dow Jones Sustainability Indices (DJSI) reveal that airlines of Western countries exhibit a more remarkable CSR performance than Asia-Pacific airlines, suggesting that the CSR programs of Asia-Pacific airlines need improvement. By constructing an evaluation hierarchy and applying the decision-making trial and evaluation laboratory (DEMATEL) method, this study found that the key strategic factors in the airline industry's implementation of CSR include corporate governance, risk and crisis management, brand management, and product responsibility (safety).
KW - Corporate social responsibility
KW - DEMATEL
KW - Sustainable development airline industry
UR - http://www.scopus.com/inward/record.url?scp=84934324895&partnerID=8YFLogxK
U2 - 10.3390/su7067762
DO - 10.3390/su7067762
M3 - 期刊論文
AN - SCOPUS:84934324895
SN - 2071-1050
VL - 7
SP - 7762
EP - 7783
JO - Sustainability (Switzerland)
JF - Sustainability (Switzerland)
IS - 6
ER -