Identifying deceptive review comments with rumor and lie theories

Chia Hsun Lin, Ping Yu Hsu, Ming Shien Cheng, Hong Tsuen Lei, Ming Chia Hsu

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

3 Scopus citations

Abstract

The survey data showed that consumers trusted online reviews growing year by year, in which deceptive reviews had much more influences on consumer decisions. Unfortunately, due to the rapid transfer and enormous influence were typical of online reviews, many organizations began to deliberately exaggerate their own products or fabricated negative comments to attack competitors in order to derive benefit. Studies had shown that, it had much more influence by online reviews were tourism and hotel industry. This study discussed the negatively truthful review and the deceptive reviews from top twenty famous hotels in Chicago, including the true reviews taking from six famous review sites and the comparison group deceptive reviews on Amazon Mechanical Turk10. On the basis of the rumors and lies theories, the method created six attributes, key words of hotel, vague words personal pronoun negative words pronouns and pleonasm. By using text mining combined classification algorithm to forecast outcome and apply to build models. In this model showed that the mathematical operations not only worked more efficiently but kept the accuracy reasonably, so it could distinguish true or deceptive reviews well.

Original languageEnglish
Title of host publicationAdvances in Swarm Intelligence - 8th International Conference, ICSI 2017, Proceedings
EditorsBen Niu, Hideyuki Takagi, Yuhui Shi, Ying Tan
PublisherSpringer Verlag
Pages412-420
Number of pages9
ISBN (Print)9783319618326
DOIs
StatePublished - 2017
Event8th International Conference on Swarm Intelligence, ICSI 2017 - Fukuoka, Japan
Duration: 27 Jul 20171 Aug 2017

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume10386 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference8th International Conference on Swarm Intelligence, ICSI 2017
Country/TerritoryJapan
CityFukuoka
Period27/07/171/08/17

Keywords

  • Deceptive review
  • Lie
  • Negative review
  • Rumor
  • Text mining

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