Intelligent Transportation Systems (ITS) have become a focus for many countries. To achieve ITS, Inter Vehicle Communication (IVC) is required for the exchange and distribution of data such as congestion or emergency information. If this communication can be done without fixed infrastructure, the systems can be deployed quickly and on a larger scale. Ad hoc networking technologies are one such technology to achieve IVC. However, if generic ad hoc network solutions are applied directly to IVC, performance can degrade quickly as the system scales particularly for broadcast type messages. In this paper we propose two new broadcast protocols that reduce bandwidth required for broadcast communication by taking advantage of a vehicle's highly directional movement and Global Positioning Information. To show the performance of our new protocols, we compare our approach with generic ad hoc broadcasting techniques. Our results show that it is possible to achieve several hundred percent improvement of bandwidth utilization with very slight sacrifice of reachability.