Facebook activity event extraction system

Yuan Hao Lin, Chia Hui Chang

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Scopus citations

Abstract

The popularity of social networks has made them a perfect medium for activity or advertising campaign promotion. Therefore, many people use Facebook pages to announce their advertising campaign. The purpose of this study is to extract activity events by constructing two named entity recognition models, namely activity name and location, via a Web NER model generation tool [1]. We enhance the tool by improving the tokenizer and alignment technique. In addition, we also use a large database of FB checkin places for location name recognition improvement. For entity relation extraction, we apply sequential pattern mining to find rules for start date, end date, and location coupling. We use 1,300 posts from Facebook to test the activity event extraction performance. The experimental results show 0.727, 0.694 F1score for activity name and location recognition; and 0.865, 0.72 F1-score for start and end date extraction. Overall, the extraction performance for activity event extraction is 0.708.

Original languageEnglish
Title of host publicationProceedings of the 28th Conference on Computational Linguistics and Speech Processing, ROCLING 2016
EditorsChung-Hsien Wu, Yuen-Hsien Tseng, Hung-Yu Kao, Lun-Wei Ku, Yu Tsao, Shih-Hung Wu
PublisherThe Association for Computational Linguistics and Chinese Language Processing (ACLCLP)
Pages229-243
Number of pages15
ISBN (Electronic)9789573079293
StatePublished - 1 Oct 2016
Event28th Conference on Computational Linguistics and Speech Processing, ROCLING 2016 - Tainan, Taiwan
Duration: 6 Oct 20167 Oct 2016

Publication series

NameProceedings of the 28th Conference on Computational Linguistics and Speech Processing, ROCLING 2016

Conference

Conference28th Conference on Computational Linguistics and Speech Processing, ROCLING 2016
Country/TerritoryTaiwan
CityTainan
Period6/10/167/10/16

Keywords

  • Activity Event Extraction
  • Named Entity Recognition
  • Social Media Event

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