Exploring the adoption intentions through decomposed theory of planned behavior: An empirical study on mobile applications

Min Jhih Cheng, Her Her Tsai, Shiu Wan Hung, Ping Wen Chen

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

Downloading or buying mobile applications are becoming increasingly popular activities, which would seem likely to affect the daily life of human beings. However, little empirical evidence about the factors which influence the downloading of mobile applications is available. This study examines the concepts of attitude, subjective norm and perceived behavior control with reference to the extended theory of planned behavior model to explain why people download mobile applications. We collected 320 valid questionnaires through Google Doc, and used a structural equation model to conduct the empirical study. The results indicated that attitude, subjective norm, and perceived behavior control have a significant effect on the downloading intention of mobile applications. However, the results show that compatibility and self-efficacy have no significant effect on the downloading behavior of mobile applications.

Original languageEnglish
Title of host publicationPICMET 2015 - Portland International Center for Management of Engineering and Technology
Subtitle of host publicationManagement of the Technology Age, Proceedings
EditorsTugrul U. Daim, Dilek Cetindamar Kozanoglu, Dundar F. Kocaoglu, Timothy R. Anderson, Gary Perman, Kiyoshi Niwa
PublisherPortland State University
Pages1461-1466
Number of pages6
ISBN (Electronic)9781890843328
DOIs
StatePublished - 21 Sep 2015
EventPortland International Center for Management of Engineering and Technology, PICMET 2015 - Portland, United States
Duration: 2 Aug 20156 Aug 2015

Publication series

NamePortland International Conference on Management of Engineering and Technology
Volume2015-September

Conference

ConferencePortland International Center for Management of Engineering and Technology, PICMET 2015
Country/TerritoryUnited States
CityPortland
Period2/08/156/08/15

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