Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective

Keyphrases

• Stimulus-organism-response (S-O-R) 100%
• Impulse Buying 100%
• Live-stream Shopping 100%
• Compulsive Buying 75%
• Live Streaming 50%
• Perceived Enjoyment 50%
• Live Streaming Platform 50%
• Design Methodology 25%
• Electronic Commerce 25%
• Shopping Environment 25%
• Hypothesis Testing 25%
• Streamer 25%
• Playfulness 25%
• Interactivity 25%
• Questionnaire Survey Method 25%
• Latest Trends 25%
• Evaluation Test 25%
• Interactive Interface 25%
• Online Questionnaire Survey 25%
• Stimulus Factors 25%
• Shopping Process 25%
• Streaming Content 25%
• SmartPLS 25%
• Psychological Situation 25%
• Impulse Buying Intention 25%
• Live Streaming Commerce 25%

Psychology

• Interactivity 100%
• Psychology 100%