Erratum to: Distortion of price discount perceptions through the left-digit effect (Marketing Letters, (2017), 28, 1, (99-112), 10.1007/s11002-015-9387-5)

Chien Huang Lin; Jyh Wen Wang

doi:10.1007/s11002-016-9403-4

Erratum to: Distortion of price discount perceptions through the left-digit effect (Marketing Letters, (2017), 28, 1, (99-112), 10.1007/s11002-015-9387-5)

Chien Huang Lin, Jyh Wen Wang

Department of Business Administration

Research output: Contribution to journal › Comment/debate

Abstract

The original version of this article unfortunately contained an error in the wording on page 4 line 9, “For example, because 4 is 33 greater than 3, and 9 is 13 greater than 8, the absolute difference between 3 and 4 is perceived to be greater than the difference between 8 and 9”. The word “absolute” should be “relative”.

Original language	English
Pages (from-to)	169
Number of pages	1
Journal	Marketing Letters
Volume	28
Issue number	1
DOIs	https://doi.org/10.1007/s11002-016-9403-4
State	Published - 1 Mar 2017

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abstract = "The original version of this article unfortunately contained an error in the wording on page 4 line 9, “For example, because 4 is 33 greater than 3, and 9 is 13 greater than 8, the absolute difference between 3 and 4 is perceived to be greater than the difference between 8 and 9”. The word “absolute” should be “relative”.",

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Erratum to: Distortion of price discount perceptions through the left-digit effect (Marketing Letters, (2017), 28, 1, (99-112), 10.1007/s11002-015-9387-5)

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