Consumer attitudes and interactive digital advertising

Julian Ming Sung Cheng, Charles Blankson, Edward Shih Tse Wang, Lily Shui Lien Chen

Research output: Contribution to journalArticlepeer-review

92 Scopus citations
Original languageEnglish
Pages (from-to)501-525
Number of pages25
JournalInternational Journal of Advertising
Volume28
Issue number3
DOIs
StatePublished - 2009

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