Consumer attitudes and interactive digital advertising

Julian Ming Sung Cheng; Charles Blankson; Edward Shih Tse Wang; Lily Shui Lien Chen

doi:10.2501/S0265048709200710

Consumer attitudes and interactive digital advertising

Julian Ming Sung Cheng, Charles Blankson, Edward Shih Tse Wang, Lily Shui Lien Chen

Department of Business Administration

Research output: Contribution to journal › Article › peer-review

97 Scopus citations

Original language	English
Pages (from-to)	501-525
Number of pages	25
Journal	International Journal of Advertising
Volume	28
Issue number	3
DOIs	https://doi.org/10.2501/S0265048709200710
State	Published - 2009

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10.2501/S0265048709200710

Cite this

@article{c4250ab7b671489c864416ef55cc750e,

title = "Consumer attitudes and interactive digital advertising",

author = "Cheng, {Julian Ming Sung} and Charles Blankson and Wang, {Edward Shih Tse} and Chen, {Lily Shui Lien}",

note = "Funding Information: The support of the National Science Council of Taiwan is gratefully acknowledged. The current research is part of the research project number NSC 96-2918-I-008-002.",

year = "2009",

doi = "10.2501/S0265048709200710",

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volume = "28",

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journal = "International Journal of Advertising",

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TY - JOUR

T1 - Consumer attitudes and interactive digital advertising

AU - Cheng, Julian Ming Sung

AU - Blankson, Charles

AU - Wang, Edward Shih Tse

AU - Chen, Lily Shui Lien

N1 - Funding Information: The support of the National Science Council of Taiwan is gratefully acknowledged. The current research is part of the research project number NSC 96-2918-I-008-002.

PY - 2009

Y1 - 2009

UR - http://www.scopus.com/inward/record.url?scp=67651244265&partnerID=8YFLogxK

U2 - 10.2501/S0265048709200710

DO - 10.2501/S0265048709200710

M3 - 期刊論文

AN - SCOPUS:67651244265

SN - 0265-0487

VL - 28

SP - 501

EP - 525

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 3

ER -