Abstract
This study focuses on how the business type and technological learning mode, which a high-tech firm chooses based on its core competence, influence the firm's R&D strategies, which in turn affect firm performance. This study also explores how the interaction between a firm's business type and industry value chain stage affects the relationship between R&D investments and operating performance. We suggest that the linkage of R&D investments and operating performance will increase gradually, when firms move from contract manufacturing to own brand business. R&D investments can contribute more to performance when firms adopt the hybrid business type. Furthermore, R&D investments generate more significant benefits for the own brand companies than the contract manufacturers at the same stage of the industry value chain. R&D investments of the downstream contract manufacturers have a negative impact on firm performance. Regardless of business type, firms in the upstream (midstream) stage of the industry value chain outperform downstream stage firms in deriving benefits from R&D activities. Finally, the lagged effects of R&D investments on operating performance are affected by the interaction between business type and industry value chain.
| Original language | English |
|---|---|
| Pages (from-to) | 326-340 |
| Number of pages | 15 |
| Journal | Technological Forecasting and Social Change |
| Volume | 79 |
| Issue number | 2 |
| DOIs | |
| State | Published - Feb 2012 |
Keywords
- Core competence
- Industry value chain
- OBM
- ODM/OEM
- R&D performance
- Technological learning