Building a social media community around your brand: the moderating role of firm engagement tactics

En Yi Chou, Cheng Yu Lin

Department of Information Management

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

1 results

Finished
Contagious Climate Effects in Online Brand Communities: Conceptualization, Scale Development, and Validation(2/2)
Chou, E.-Y. (PI)
1/01/20 → 31/12/20
Project: Research