Brand extension: Using parent brand personality as leverage

Angelina Nhat Hanh le, Julian Ming Sung Cheng, Yueh Hua Lee, Megha Jain

Research output: Contribution to journalArticlepeer-review

5 Scopus citations

Fingerprint

Dive into the research topics of 'Brand extension: Using parent brand personality as leverage'. Together they form a unique fingerprint.

Business & Economics