@inproceedings{e6404a1e4dbf4a68bf885dad69d73e80,
title = "Authenticity of Social Media Influencers: A Literature Review and Bibliometric Analysis",
abstract = "The true, real, and legitimate things are considered authenticity, which is an important cue for audiences to develop their attitudes. People trust message sources with authenticity. Social media influencers are named influencers because they can persuade audiences. Authenticity is an important feature of social media influencers that links to their persuasion power. As a result, authenticity is an important dimension in evaluating social media influencers. The study identifies the recent research trend of the authenticity of social media influencers by searching the SSCI/SCI database. By analyzing the published 210f research articles, the study discusses the research trend and reveals the highly cited research article on the authenticity of social media influencers. The results provide essential insights into the booming research topics of authenticity of social media influencers.",
keywords = "authenticity, bibliometric analysis, social media influencers, systematic literature review",
author = "Yang, {Yann Jy} and Wang, {Chih Chien}",
note = "Publisher Copyright: {\textcopyright} 2024 IEEE.; Joint 9th International Conference on Digital Arts, Media and Technology with 7th ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering, ECTI DAMT and NCON 2024 ; Conference date: 31-01-2024 Through 03-02-2024",
year = "2024",
doi = "10.1109/ECTIDAMTNCON60518.2024.10480033",
language = "???core.languages.en_GB???",
series = "Proceedings - 2024 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering, ECTI DAMT and NCON 2024",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "280--285",
booktitle = "Proceedings - 2024 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering, ECTI DAMT and NCON 2024",
}