@inproceedings{5e0e748872294a30832e4af8686e7287,
title = "Applying agglomerative fuzzy K-means to reduce the cost of telephone marketing",
abstract = "This research utilizes marketing research database the Taiwan telecom itself has together with Agglomerative Fuzzy K-Means to proceed fuzzy clustering analysis. The database content includes online behaviors and basic properties of clients, such as online motive, online frequency, salary, and gender. First, we use descriptive statistics to determine the difference in online behavior among different client clusters; these differences among clusters comprise indexes. Next, we compare the obtained indexes with experts' judgments to verify the precision of each index. These indexes can be used to estimate client's mobile online hours and the adaptive tariff plan. In addition, while approaching different cases, sales personnel can specifically query on significant questions within the index. Moreover, using these pre-identification indexes, prolonged question analysis, especially on illogical answers, can be avoided. This can result in time saving and increase the number of cases handled, causing an overall improvement in industry performance.",
keywords = "Agglomerative Fuzzy K-Means, Clustering analysis, Data mining, Internet behavior",
author = "Hsu, {Ming Jia} and Hsu, {Ping Yu} and Bayarmaa Dashnyam",
year = "2011",
doi = "10.1007/978-3-642-24918-1_22",
language = "???core.languages.en_GB???",
isbn = "9783642249174",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
pages = "197--208",
booktitle = "Integrated Uncertainty in Knowledge Modelling and Decision Making - International Symposium, IUKM 2011, Proceedings",
note = "null ; Conference date: 28-10-2011 Through 30-10-2011",
}