Analysis of social influence and information dissemination in social media: The case of Twitter

Chien Wen Shen, Chin Jin Kuo

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

3 Scopus citations

Abstract

To understand how the influencers of event information dissemination on social media can be identified, we propose three perspectives for investigating this topic: the number of related messages posted by the influencers, the number of related messages in which the influencers are mentioned by other users, and the number of influencers’ messages that are reposted. The findings regarding social influencers can help companies identify the key people or organizations with whom they must engage. In addition, we used a social network diagram to depict how event information is disseminated from the influencers. This diagram shows the top influencers at different stages of information dissemination. Effectively modeling relationships among top users and accordingly using them to filter or recommend information are fundamental for mining social networking services. To illustrate our approach, we used the tweets from the Windows 8.1 launch event as a case study.

Original languageEnglish
Title of host publicationComputer Information Systems and Industrial Management - 13th IFIP TC8 International Conference, CISIM 2014, Proceedings
EditorsKhalid Saeed, Khalid Saeed, Václav Snášel
PublisherSpringer Verlag
Pages526-534
Number of pages9
ISBN (Electronic)9783662452363
DOIs
StatePublished - 2014
Event13th IFIP TC8 International Conference on Computer Information Systems and Industrial Management, CISIM 2014 - Ho Chi Minh City, Viet Nam
Duration: 5 Nov 20147 Nov 2014

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume8838
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference13th IFIP TC8 International Conference on Computer Information Systems and Industrial Management, CISIM 2014
Country/TerritoryViet Nam
CityHo Chi Minh City
Period5/11/147/11/14

Keywords

  • Information dissemination
  • Social influence
  • Social networks
  • Twitter

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