@inproceedings{ed1e0f454fcd43b2b00027bade29b224,
title = "A study of virtual product presentation with whiteboard and its effect on users perception",
abstract = "In this paper, one innovative VPPW (Virtual Product Presentation with Whiteboard) system is proposed. The system provides multi-presentation virtual products and high level of interactivity on products to let users explore products online. In addition, semi-translucent multimedia whiteboards were provided in which users could study products information and explore 3D product simultaneously. By investigating the effect of consumers' attitude toward product, shopping enjoyment and purchase intention, this paper contributes to better understand how different level of interactivity influence consumer online shopping behavior.",
keywords = "Purchase intention, Semi-translucent multimedia whiteboards, Virtual product, Web3D",
author = "Hwang, {Wu Yuin} and Syu, {Siao Han} and Hsu, {Jung Lung} and Kuo, {Chio Tan}",
year = "2009",
doi = "10.1007/978-3-642-03364-3_52",
language = "???core.languages.en_GB???",
isbn = "3642033636",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
pages = "435--443",
booktitle = "Learning by Playing",
note = "4th International Conference on E-Learning and Games, Edutainment 2009 ; Conference date: 09-08-2009 Through 11-08-2009",
}