TY - JOUR
T1 - A study of the perceived recognition affecting the adoption of innovation with respect to the online game in Taiwan
AU - Lin, Julia Ying Chao
AU - Wang, Edward Shih Tse
AU - Kao, Leticia L.Y.
AU - Cheng, Julian Ming Sung
PY - 2007/12/1
Y1 - 2007/12/1
N2 - The potential of online games to become a major global business and the existence of limited related references led to the current study. In this study, Rogers's diffusion of innovation (DOI) theory is applied to investigate the principles for the adoption of online games in Taiwan. The findings suggest that relative advantages and compatibility both have a significant effect on the adoption of online games for purposes of amusement, with the former being more important for early gamers and the latter being regarded as more critical for later gamers. In addition, complexity is found to impede online game diffusion and is regarded as the most important facilitator.
AB - The potential of online games to become a major global business and the existence of limited related references led to the current study. In this study, Rogers's diffusion of innovation (DOI) theory is applied to investigate the principles for the adoption of online games in Taiwan. The findings suggest that relative advantages and compatibility both have a significant effect on the adoption of online games for purposes of amusement, with the former being more important for early gamers and the latter being regarded as more critical for later gamers. In addition, complexity is found to impede online game diffusion and is regarded as the most important facilitator.
UR - http://www.scopus.com/inward/record.url?scp=37249036662&partnerID=8YFLogxK
U2 - 10.1089/cpb.2007.9949
DO - 10.1089/cpb.2007.9949
M3 - 期刊論文
C2 - 18085969
AN - SCOPUS:37249036662
SN - 1094-9313
VL - 10
SP - 813
EP - 815
JO - Cyberpsychology and Behavior
JF - Cyberpsychology and Behavior
IS - 6
ER -