A Stage Model of International Brand Development: The perspectives of manufacturers from two newly industrialized economies - South Korea and Taiwan

Keyphrases

• Taiwan 100%
• International Brands 100%
• South Korea 100%
• Stage Model 100%
• Newly Industrialized Economies 100%
• International Branding 100%
• Brand Development 100%
• International Markets 50%
• Market-led 50%
• Japan 25%
• Carrying Capacity 25%
• Depth Interviews 25%
• Extant Literature 25%
• Internationalization Process Model 25%
• Third Countries 25%
• Home Market 25%
• Growth Stage Model 25%
• Strong Brand 25%
• Small Business Growth 25%
• Branding Process 25%
• Progressive Stages 25%

Social Sciences

• South Korea 100%
• In-Depth Interview 50%
• USA 50%
• Carrying Capacity 50%
• Third World 50%
• Japan 50%
• Small Business Growth 50%

Economics, Econometrics and Finance

• Emerging Economies 100%
• Lead Market 100%
• Carrying Capacity 50%
• Internationalization 50%